Mom-in-law Day Celebrations go Online

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Mom-In-Laws day is generally celebrated on the Fourth Sunday of October every year. To celebrate this relationship in upcoming festive season SimplyMarry.com has launched a website.

‘Love her, hate her, but never ignore her’ is the campaign’s tag line that truly reflects the relationship between a spouse and the mom-in-law. The viral campaign is being rolled out throughout India in this week.

Anyone can write testimonials for their mother in laws on the message board, which will be sent to the users spouse as a pleasant surprise. One can share videos, tips usingthis website to celebrate this wonderful relationship.

Mom In Law Day: MIL day WebsiteSimplyMarry

What is actually going on? Well simplymarry is using this to promote its own website of finding partners for matrimony. Seems like, they have done some homework on getting people hooked in more humane and touchy manner, what say? [via]



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By Davinder on Tuesday, October 30th, 2007

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