Allow or block Non-Google ad networks in Adsense


Google Adsense has added interesting new feature that should affect your Adsense earnings (in positive manner). Now besides Adwords advertiser, Google certified ad networks can also display advertisements via Adsense. These Google certified ad networks can compete with Adwords advertisers to display advertisement on various blog and websites using Google Adsense. By default, this feature is enable for all Adsense users. You may want to disable it (however, read the ending note before taking decision to disable it).

Allow / block Ad networks in Adsense

1. Goto & login into your account.

2. Goto Adsense Setup > Ad Review Center.

3. Scroll down to bottom of the page & click ‘change’ button next to ‘Google Certified Ad Networks’.

4. Click block button to block specific ad networks. You can click to check option ‘Automatically block new Google certified ad networks’ for blocking new ad networks.

Should I block or keep default ‘allow’ setting

These Google certified non-Google ad networks will compete with existing Google Adword advertisers to show advertisements on your blog or website. This will increase competition and hopefully jack up rates with final result of more possible earnings.

Ideally, you can keep default settings of allowing all non-Google ad networks to compete and show advertisement via Google Adsense. Otherwise you do have option to block all or specific non-Google ad networks. Test it out and see which configuration gives best revenue – do share result with us by adding comment!



  1. The Google Display Network will comprise all of the sites where advertisers can buy ads through Google, including the over one million AdSense and DoubleClick Ad Exchange partners as well as YouTube and Google properties such as Google Finance, Gmail, Google Maps, and Blogger. As an AdSense publisher you’re already part of the Google Display Network. We’re not making any changes to how AdSense works, so no action is required on your part. If you use AdSense for search, your AdSense for search ad space won’t be part of the Google Display Network. Advertisers will continue to be able to purchase ads on your search results pages in the same way they always have.

    Google become a prostitute and selling website placement to everyone
    while they get the big portion and what left to you is 1 cent

  2. I am not sure that this can be a good idea. I would suggest to biock network. assuming I have allowed network by Google. Google want to cut coupon out of this revenue so what left is less as if I attract a publisher direct from Adwords on the same keyword. which potentially will give you more.

  3. good topic

  4. Thank you for that information
    Already Madt winnings after the amendment to the advertising competition

  5. So, have you got any rezults with blocking google certified ad networks?

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