Iphone Ad claiming full Internet Access Gets a Slap


“… You never know which part of the internet you’ll need. Do you need sun cream part? What’s the quickest way to the airport part? What about an ocean view room part? Or can you really afford this part? Which is why all the parts of the internet are on the iPhone”.

Above are words said in voice over in Apple iphone advertisement that did not GO down well with 2 viewers. 

They  believed the claim that all parts of the internet were accessible was misleading because they understood that the iPhone did not support Flash or Java, both integral to many web pages.

Apple said the aim of the ad was to highlight the benefit of the iPhone in being able to offer availability to all internet websites, in contrast to other handsets which offered access to WAP versions or sites selected by service providers.

The ASA noted that Java and Flash proprietary software was not enabled on the iPhone and understood that users would therefore be unable to access certain features on some websites or websites that relied on Flash or Java.

Conclusion: ad gave a misleading impression of the internet capabilities of the iPhone. The ad must NOT be broadcast again in its current form.

Ouuch… looks like bad days for Apple all over. It is already getting all negative buzz courtesy non-sense super duper price of iPhone in India.


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